How to Test a New Product on Your Shopify Site
Testing a new product on your Shopify store is an exciting way to discover what resonates with your audience and keeps your brand dynamic. Here is a detailed step-by-step guide to streamline the process, from adding the product to updating your brand’s online presence.
Step 1: Add the New Product Using DSers
Log in to DSers:
Access your DSers account to search for and select the new product you want to test.
Make sure to review the product details, including pricing, variants, and shipping options, to ensure alignment with your brand’s standards.
Import the Product to Shopify:
Use the "Push to Shopify" feature in DSers to add the product directly to your store.
Double-check that the product is categorized correctly and that all details (e.g., titles, descriptions, and pricing) are accurate.
Step 2: Put Old Products on Draft
Log in to Shopify Admin:
Navigate to Products > All Products in your Shopify admin.
Update Product Status:
Locate your existing products that you’re temporarily replacing with the new one.
Change the product status to "Draft" to hide them from your store’s live pages. This keeps your site uncluttered and focused on the new item.
Double-Check Inventory Visibility:
Ensure that any draft products are not visible on sales channels such as Instagram or Google Shopping.
Step 3: Update Site Content
Revise Product Pages:
Update the images and copy for the new product. Make sure the images are high-quality and aligned with your brand’s aesthetic.
Optimize product descriptions to highlight features, benefits, and how the product solves a problem for your customers.
Update Homepage and Navigation:
Feature the new product prominently on your homepage.
Adjust navigation menus to make the new product easy to find. For example, add it to the top categories or create a banner for visibility.
Test Site Functionality:
Perform a test purchase to ensure the product page, checkout process, and payment methods work flawlessly.
Step 4: Update Instagram Presence
Change the Instagram Bio:
Update your Instagram bio to highlight the new product. For example, "Introducing [Product Name] - Available Now! Link in Bio."
Refresh Profile Content:
Update your profile picture or featured highlights to align with the new product’s theme.
Post New Content:
Share high-quality photos and videos of the new product in action.
Use engaging captions and relevant hashtags to attract attention and boost visibility.
Consider running a small ad campaign to promote the product launch.
Why a One-Product Store Simplifies This Process
Testing a new product is significantly easier with a one-product store compared to a multi-product store. With a one-product store, you can:
Complete the entire process of updating your store and social media in a day or two.
Focus all your marketing efforts on a single product, maximizing its chances of success.
In contrast, testing with a multi-product store could take several days or even weeks due to the complexity of managing multiple listings and inventory. This is why we recommend starting with a one-product store for streamlined testing and faster results.