Instagram Checkout is a powerful feature that allows customers to buy products directly on Instagram. By connecting your Shopify store to Instagram Checkout, you can streamline your customers’ shopping experience and boost sales. This tutorial will guide you step-by-step through the process.
Step 1: Ensure Eligibility
Before you begin, make sure you meet the following requirements:
Location: Instagram Checkout is available in select countries. Check if it’s available in your region.
Business Account: You must have an Instagram Business or Creator account.
Compliant Products: Products must adhere to Instagram’s commerce policies.
Facebook Commerce Account: A connected Facebook Business Manager account is required.
Step 2: Connect Shopify to Facebook
To use Instagram Checkout, you must first integrate Shopify with Facebook. Follow these steps:
1. Install the Facebook Sales Channel
In your Shopify admin, go to Apps.
Click Shopify App Store and search for Facebook.
Install the Facebook Sales Channel app.
2. Set Up the Facebook Sales Channel
After installation, click Facebook in your Shopify admin.
Log in to your Facebook account and select your Facebook Business Manager.
Choose the Facebook Page associated with your business.
Connect your Instagram account under Account Settings.
3. Enable Product Sync
Go to the Commerce Manager in Facebook and confirm that your Shopify products are syncing.
Ensure all products have accurate details like pricing, descriptions, and images.
Step 3: Apply for Instagram Shopping
1. Go to Instagram App
Open the Instagram app and go to Settings.
Tap Business > Set Up Instagram Shopping.
2. Submit Your Account for Review
Follow the on-screen instructions to connect your catalog.
Submit your account for review by Instagram. This process can take a few days to a week.
Step 4: Set Up Instagram Checkout
Once approved for Instagram Shopping:
Enable Instagram Checkout:
Log in to your Commerce Manager.
Go to Settings > Checkout Method.
Select Checkout on Instagram and follow the instructions.
Complete Business Information:
Add your business and tax information to comply with local laws.
Set up a payout method to receive payments.
Step 5: Connect Instagram Checkout to Shopify
Verify Product Tags:
Ensure your products on Instagram link to the ones in your Shopify store. Test this by tagging products in a post.
Sync Inventory and Orders:
In Shopify, go to Settings > Apps and Sales Channels > Facebook.
Check that order tracking and inventory updates are synced between Instagram and Shopify.
Step 6: Test Your Setup
1. Publish a Product Post
Create an Instagram post and tag a product to ensure the shopping feature works.
Check the checkout process to confirm functionality.
2. Monitor Insights
Use Instagram Insights to track product performance and adjust your strategy as needed.
Pro Tips for Success
High-Quality Images: Use professional product photos for better engagement.
Engaging Captions: Write clear and compelling captions to attract buyers.
Promotions: Leverage Instagram ads to boost visibility for your products.
By following these steps, you can effectively set up Instagram Checkout and integrate it with your Shopify store. This seamless setup will help you tap into Instagram’s massive user base and grow your sales.