Switching to a new product can feel overwhelming, but with the right steps, it’s a straightforward process. Here’s how to pivot your store and update everything without starting from scratch.
Step-by-Step Process for Changing Your Product
Keep Your Original Domain
If you followed our course instructions to create your domain, your general domain should work for any niche. No need to purchase a new one!Example: A domain like “ShopFaves.com” can work for multiple product types.
Put Your Current Products on Draft
Navigate to your Shopify admin and set all your existing products to "Draft." This keeps them hidden from customers but allows you to access them later if needed.Add Your New Product
Add the new product to your store the same way you added your first one. This process was covered in Week 2 of the course. Use DSers or your chosen sourcing app to import the product and set it up in Shopify.Reorganize and Redesign Your Site
Update your homepage, collections, and navigation to reflect the new product.
Adjust your color schemes, banners, and other visual elements to match the style and vibe of your new product.
Update Instagram Photos and Bio
Your social media presence should reflect your new focus:Replace old product photos with new ones.
Rewrite your Instagram bio to describe the new product and its benefits.
Key Considerations
Theme Changes: You don’t need to download a whole new theme unless your current one doesn’t fit the new product’s aesthetic. Most themes are flexible and can be adjusted to suit different niches.
Timeframe: If you’re efficient, the entire process (product setup, website update, and social media adjustments) shouldn’t take more than a day.
FAQ: Common Questions
Q: Do I need to delete my old product from DSers to add the new one?
A: No, you don’t have to delete the old product from DSers immediately. You can simply import the new product and push it to your store. Later, you can remove the old product if you’re no longer selling it.
Q: What if my domain is inactive due to technical difficulties?
A: If your domain has been down for a while, focus on resolving the issue as soon as possible. Keeping your domain active is crucial for maintaining consistency and SEO. Once it’s live again, follow the steps above to update your site and product.
Q: Does switching to a new product mean starting over completely?
A: Not at all! You’re just pivoting. Your domain, website structure, and Shopify settings stay the same—you’re simply swapping out the product and making updates to reflect the change.
By following these steps, you can seamlessly transition to a new product without losing momentum. Remember, staying flexible and focused is part of building a successful eCommerce business!