What is important about Instagram engagement?
Instagram engagement can have a huge benefit on your profile and your trust in your brand. Having a large, authentic following will help your brand awareness as well as give customers the trust in your brand to make a purchase.
Keep in mind
High engagement, follower count and likes don't equal sales, you should be working on this as well as the affiliate program!
Know the algorithm
It's important to understand the algorithm and keep this in mind whenever you are posting! You want to maximize the behaviors that the algorithm values. For Instagram, the most valued behavior is saves --> shares --> comments --> likes.
So how do you best promote this?
Post viral and funny content related to your niche
This could come in the form of a meme, a tweet, a TikTok video, anything that would encourage the viewer to save or share with a friend.
Another great way is to post unique and interesting items that your followers would want to share or remember.
Always ask a question in your caption
When you utilize your captions to ask questions of your audience, it encourages them to comment, this is a super-easy way to boost your post.
Ask them to tag a friend
This one is so easy! In your caption always end it with a "Don't forget to tag a friend". This will help you reach even more people!
Reply to comments
Don't forget to reply to your comments! This will help them see you as a real person and feel included in your brand.
Always use your hashtags
Hashtags are super powerful, be sure you are using all 30 on every post.
Be Authentic
One huge way to be authentic is to use the follow unfollow method rather than purchase followers. The reason for this is the people who follow you from the follow unfollow method are genuinely interested in your brand and the content you post, when you purchase followers they are random and most likely won't engage with your content, as we said above, engaging with content is extremely important!
Although it might take a bit longer, investing time into building a genuine following will overall help your business in the long run.
Remember, the amount of followers YOU are following doesn't matter, even if for a while you follow more people than are following you, it's okay. When you have time you can just go back through and unfollow the people who don't follow you back.
Have an engaging bio
Make sure your bio is relevant, short, and on-brand, also don't be scared to use emojis!
Here is an example for a swim brand:
🐠 Swimwear for the modern woman
🌴 Relax and feel confident this summer
🌊 10% off when you become an Ambassador
⬇️ Shop now
Make sure your profile image looks good
Your profile image should be your logo, make sure it is centered and big enough to read.
You want your brand to look high-end and sophisticated, be sure everything looks professional.
Utilize your stories
Stories are a great way to keep your account fresh. The best way to do this is to share at least 10 stories a day.
Use Canva to create branded Story posts.
If anyone posts you in their story, reshare it and tag them as well.
Share all of your Ambassador posts to your store and give them a shoutout.
Have a weekly game night with a gift card or discount for the winner.
Utilize the countdown function to countdown product launches
Remind people to sign up for your newsletter with a comment box
Ask people questions about what products they like best or what they would like to see.
Post sneak peeks to your most recent posts.
Share daily quotes or affirmations.
Post new products or sale items.
It's also great to save these stories as highlights on your profile, that way people can always see them! A few ideas:
Product highlight
Affiliate highlight
Affirmation highlight
Trivia highlight
Popular posts
Utilize Instagram Lives
Although it might be hard to put yourself out there, utilizing Instagram Lives can be an awesome way to reach more people and increase engagement. One major reason for this is when you go live, everyone, and I mean EVERYONE who follows you will get a notification! It will keep you top of mind, and the more often you are top of mind, the more likely you are to get a purchase!