The key to becoming successful in ads is testing new ideas. An audience does not have to relate to your niche. For example, when my ads were hot (selling leggings) all of a sudden I started making money on Budlight LOL.
Don’t put yourself in a box. If you test one audience and after 3 days of spending, you don’t even receive an add to cart, you need to drop that and try a new audience.
If you do get add to carts, but no purchases that actually means the audience could be a good one, and that your product page or site is the problem.
Lets cover some brainstorming ideas you can test via ads (When you make your ads, make 1 campaign, I recommend 3 ad sets (that is your saved audiences you create) and 2 types of ad copy so maybe a picture, and a video)
When you are testing, try to think big, if you have BIG audiences, and they win, then you won’t run out of people as you’re producing sales.
Let's break this down into categories. I like to think of:
The niche itself,
Brands similar to the niche
People
Tv
Drinks (alcohol like wine)
Places (you can also try types of music as well or destinations)
(As you test these ideas you can come back to the list you create, and check them off! If you do get sales or add to carts, add the details next to them)
Pro Tip: go to Google Trends, type in your niche and it will give you some terms that are related or that people are *also* looking up so when I’d run out of ideas I’d go there